We're thrilled to introduce PurePantry.club, a transparent platform dedicated to safeguarding you from harmful toxins and guiding you through the chaos of the American food system. 🌱
The Challenge We're Addressing
In America's supplement and food industry, people face three key hurdles:
- Lack of Transparency: In the U.S., food companies can self-certify novel ingredients as safe under the GRAS (Generally Recognized as Safe) process—no independent testing required. As a result, over 40,000 chemicals have entered the food supply completely unchecked.
- Hidden Contaminants: Harmful substances—like heavy metals and microplastics—routinely slip into our food, often without detection. These toxins aren’t listed on labels and slowly accumulate in the human body, materializing as severe health problems later in life.
- Ineffective & Corrupted Institions: The institutions designed to protect us—our regulators, healthcare doctors, and researchers—are compromised. Once independent, many are now controlled by Big Food. Take the EPA, for example: it deems Atrazine (a pesticide) "safe" at 297 parts per billion, despite the fact that Atrazine is banned in the EU and widely recognized for its endocrine-disrupting effects. Or consider Tufts School of Nutrition: after three years and millions of dollars in funding, they produced a food pyramid ranking Lucky Charms as healthier than whole milk, more than twice as healthy as beef, and even better for you than a baked potato or cooked green peas. Yes, you read that right. A major university actually spent years and millions of NIH dollars to convince us that Frosted Mini-Wheats and Honey Nut Cheerios are health foods.
It’s hard to stay healthy when you can’t even pronounce the ingredients in your food, when so-called "clean" options may still be contaminated with heavy metals and toxins, and when the very institutions meant to protect you are compromised.
Our Mission
Our mission is to become the independent truth layer for food and supplements. We don't want to rely on trust alone, but rather on verifiable proof through laboratory testing.
- Ensure Safety Through Rigorous Testing: We independently test products with accredited third-party labs to detect harmful compounds with precision, eliminating the guesswork and confusion about the quality of what you are putting in your body. Additionally, we aggregate open-source data on food quality.
- Provide the Best Global Safety Standards: We track over 200+ ingredient profiles and consolidate food safety standards from 10+ countries, including the United States, EU, Canada, and Japan.
Future Roadmap
- Expanded Ingredient Database: We aim to significantly expand our testing of supplements. With this largely unregulated market, we hypothesize there is a substantial amount of fraud.
- Order Directly on PurePantry: We want to allow users to order directly from the marketplace.
- Doctor/Nutritionist Reviews: Independent experts will provide detailed explanations for ingredients.